Vervy
Brief
How might we change relationship to sport by designing new ways of initiating, motivating kids and make super easy for them to have fun! Create a 360° sport experience to make kids move more (and have fun) from 3yo to 12yo urban & big cities oriented who is durable and exponential.
Objectifs
Focus on the fun aspect of sport and partnership with Decathlon France to create an engaging experience for children.
Summary
Research
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Ideation
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Development
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